Like Losing Hold of the String On Your Balloon
I just sent off a resume and cover letter to a company posting a job that is very similar to what I do now. I'm just trying to get a feel for the industry standard salary at my level of project management.
So the companies name is Johnson Smith (not really but you'll get the drift. I write this eloquent cover letter highlighting my strengths and areas of expertise. I throw in the company name so they know it's a personalized letter and not just a stock letter where I click and paste.
I notice just as I hit the send button that I said "I would be able to bring my experience in market research to Smith Johnson..."
Yup - you read that right. I wrote the name backwards.
Oh well - lucky for me I already have a job.